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无限论文:英国经济学专业report范文模板

无限论文范文:经济学专业

  Chapter 1 Introduction

  1. Brief discussion of base theory – usually link to corporate strategy and operational issues e.g. if area of study is marketing strategy -

  Could define corporate strategy; define marketing, explain how it relates to corporate strategy and operational issues; define marketing strategy, explain how it relates to marketing/corporate strategy and operational issues

  OK to use quotes for definitions  3-5 core text books e.g. Strategy – Process, Content, Context. An International Perspective. DeWit & Meyer 3rd Edition 2004. Thomson.

  2. Brief discussion of case study

  Name of company, products, size, brief history. (References? Website address)

  3. Need clear statement of research question/ objective(s) of study. Optional - outline methodology used – one sentence – or plan of dissertation

  Chapter 2 literature review and Chapter 3 or 4 Methodology – depends if ‘case study’ warrants a chapter (Often it does, Chapter 3)

  Chapter 2 Literature Review - Notes

  Requirements 4000-6000 words review of relevant literature including review of key strategic and operational literature eg Porter, Barney, Kim (1000 words). NB the literature review should underpin/ guide the research

  20 – 50 up to date refs – books + journals

  Analytical + Integrated with key questions

 

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